.png)
OUR MISSION
We are committed to helping protect marine habitats across the globe, in hopes to ensure future flourishing seas for generations to come. Through charitable donations by the La Mer Blue Heart Oceans Fund, we strive to create ripples of good that lead to waves of change.
LA MER
BLUE HEART
OCEANS FUND
We launched this fund to further our La Mer Blue Heart initiatives, which help support ocean conservation efforts around the world.
TO PROTECT THE OCEAN IS TO PROTECT OURSELVES
50% OF EARTH'S OXYGEN COMES FROM THE OCEAN.
Protect the organisms that produce it by supporting the planting of mangroves and seagrass.
THE SEA HAS BECOME 30% MORE ACIDIC IN THE PAST 200 YEARS DUE TO CARBON EMISSIONS.
Take fewer car trips and save one pound of carbon for every mile not driven.
80% OF MARINE POLLUTION ORIGINATES INLAND.
Get involved in neighborhood clean-up programs—local acts have a global impact.
OUR BLUE HEART IMPACT
Discover how the La Mer Blue Heart Oceans Fund supports ocean conservation
COASTAL RESTORATION
Our support for The Nature Conservancy
The Nature Conservancy’s work in the Caribbean is dedicated to strengthening the resilience of coastal communities and protecting resources they depend on. So far, we’ve helped them plant over 400,000 mangroves in the Dominican Republic, protecting against coastal erosion and the impacts of climate change.
OCEAN EDUCATION
Our support for the Oceano Azul Foundation
"To aid them in their mission of creating a Blue Generation in the Azores (and eventually more of the Portuguese-speaking world), we supported the development of educational content and a training program that has equipped nearly 30% of Azorean teachers to bring ocean literacy to primary school students on the islands.
We also supported the Oceano Azul Expedition, leading to the discovery of the LUSO Hydrothermal Field. This area has unique environmental conditions compared to other known hydrothermal fields, creating a zone of high biological, geological and chemical importance."
YOUTH EMPOWERMENT
Our support for EarthEcho International
"EarthEcho’s OceanEcho 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030. Key regions of focus include the Galápagos, Antarctica, coastal California and southeast Florida.
Together, we also launched the Future in the Bag campaign, working with local communities across the United States to reduce the use of plastic bags."
OUR BLUE HEART EFFORTS
2020
We were proud to support EarthEcho’s OceanEcho 30X30 initiative, which aims to build a global youth movement to protect 30% of our ocean by 2030.
2019
With our assistance, The Nature Conservancy plants 400,000 mangroves in the Caribbean.
2018
Support for the Oceano Azul Founddation leads to the discovery of the LUSO Hydrothermal Field in the Azores, a unique zone of biological, geological and chemical importance that is now declared a Marine Protected Area.
2017
We launch La Mer Blue Heart Oceans Fund as a way to make charitable contributions that support ocean preservation efforts.
2016
La Mer partners with high-profile ocean advocates to encourage consumers worldwide to share ocean inspirations through #LaMerBlueHeart.
2015
We support two new National Geographic Society Emerging Explorers who are making strides in ocean sustainability research and biofluorescence.
2014
We kick off a 3-year partnership with the National Geographic Society to help support their emerging explorers program.
2013
We work with renowned ocean-explorer Dr. Sylvia Earle to delve into underwater habitat protection and address actionable changes.
2012
Together with National Geographic, we launch “La Mer Oceans”, a photography competition featuring majestic interpretations of oceans everywhere.
2010
We introduce the first Limited-Edition Blue Heart Crème de La Mer that commemorates the precious blue heart of our planet.
LA MER BLUE HEART AMBASSADORS
We’re partnering with leading conservationists, scientists and creators to educate and empower the next generation of ocean advocates—and inspire action in support of protecting our sparkling seas.
PHILIPPE COUSTEAU
A leading environmentalist, explorer, and award-winning filmmaker, Philippe focuses his conservation efforts on empowering youth around the world to build a sustainable future for our oceans.
DR. AYANA ELIZABETH JOHNSON
Dr. Johnson is a marine biologist, policy expert, and the founder of Urban Ocean Lab, a think tank for the future of coastal cities.
THOMAS PESCHAK
One of the most influential wildlife photojournalists of our time, Thomas brings the world’s oceans and islands to life through the lens of conservation.
OUR ONGOING COMMITMENT
In the journey to protect the living connection we all have to the ocean, we know that even small acts of participation can make a huge impact.
