The ocean is our most abundant resource. It’s the life support system of the planet and host to one of nature’s most prolific marine plants: Giant Sea Kelp. Its self-regenerative power inspires our every skin-soothing treatment, and its crucial role in helping capture carbon dioxide and mitigate coastal erosion makes it a vital ally in the fight against climate change. As a brand born from the power of this incredible sea plant, it’s our mission to help it thrive by supporting kelp restoration projects, educating the world on kelp’s crucial role in helping regulate the climate, and using our voice to inspire positive action.
THE SEA SPEAKS. LET’S LISTEN AND ACT.
Every La Mer story starts with the sea. From whispers of mist to the roaring of waves, we’re all familiar with its sights and sounds. But tune in a little closer and you’ll hear something more: a rallying cry for community, and a call for conservation. Through our La Mer Blue Heart Oceans Fund, we’re committed to listening to the ocean’s most pressing needs and helping answer the call with action.
Today, over 95% of La Mer’s Sea Plants are responsibly sourced.*
*Respectfully harvested with strict protocols for critical marine ecosystems & biodiversity. Inclusive of Sea Kelp, Marine & Seaside Plants & Seaborn Ferments, by volume purchased in FY24.
OUR ODE TO THE OCEAN
Enjoy this year limited edition set to celebrate Blue Heart, containing a powerhouse hydration duo, encased in a premium collectible vanity coffret.
When harvesting the Giant Sea Kelp used to create our cell-renewing Miracle Broth™, we only remove the uppermost portion of the kelp forest canopy. This allows sunlight to penetrate into the depths, igniting self-regeneration through photosynthesis and helping these robust ecosystems to thrive.
LA MER BLUE HEART OCEANS FUND
We launched this fund to further our La Mer Blue Heart initiative by helping support the efforts of ocean conservation organizations around the world.
RESTORATIVE OCEAN FARMING
Our support for GreenWave
GreenWave scales the regenerative ocean farming model across North America by partnering with fishermen, Indigenous groups and other under-resourced coastal communities directly affected by climate change. With a grant, we’re supporting their goal to plant one million acres of regenerative crops over the next decade.
YOUTH EMPOWERMENT
Our support for EarthEcho International
EarthEcho’s OceanEcho 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030. Key regions of focus have included Argentina, Canada, Indonesia, Jamaica, Kenya, Malaysia, Philippines, Spain, and the US.
LA MER BLUE HEART AMBASSADORS
We partner with leading conservationists and scientists to educate and empower the next generation of ocean advocates—and inspire action in support of protecting our seas.
PHILIPPE COUSTEAU
A leading environmentalist, explorer, and award-winning filmmaker, Philippe focuses his conservation efforts on empowering youth around the world to build a sustainable future for our oceans.
DR. AYANA ELIZABETH JOHNSON
Dr. Johnson is a marine biologist, policy expert, and the founder of Urban Ocean Lab, a think tank for the future of coastal cities.
SHAELYNNE BOOD
As the head of our Vancouver Island Kelp Harvesting Operations, Shae’s expertise in these unique kelp forest ecosystems helps ensure our ongoing legacy of responsible sourcing.
