
A secret kingdom that belongs to future generations, the sea has always
enchanted us, inspired us and given us hope. See it through the
eyes of a child, and join us on our journey to help protectthis place of
mystery, where wonderment thrives and life is renewed.

OUR MISSION
We are committed to helping protect marine habitats
across the globe. Through awareness-raising initiatives
and charitable donations by the La Mer Blue Heart
Oceans Fund in support of ocean conservation projects,
we strive to ensure a future with flourishing seas for
generations to come.

Helping TURN
THE TIDE in
support of ocean
preservation
efforts everywhere

In 2017, we launched this new fund, which furthers
the initiative of La Mer Blue Heart
and helps support ocean conservation projects
around the world.

TOGETHER
WE CREATE RIPPLES
OF GOOD
Each year, La Mer team members around the world lead
an effort to clean their local shores and beaches.
In the journey to protect the living connection we all
have to the ocean, we know that even small
acts of participation can make a huge impact.
OUR BLUE HEART EFFORTS
-

2018
La Mer Blue Heart Oceans Fund
supports conservation
initiatives in The Azores, Grenada
and East China Sea.
2017
We launch La Mer Blue Heart
Oceans Fund as a way to make
charitable contributions that
support oceanpreservation efforts.
2016
La Mer partners with high-profile ocean
advocates to encourage consumers
worldwide to share ocean inspirations
through #LaMerBlueHeart. -

2015
We support two new National
Geographic Society Emerging Explorers
who are making strides in ocean sustainability research and
biofluorescence.
2014
We kick off a 3-year partnership
with the National Geographic
Society to help support their
emerging explorers program
2013
We work with renowned ocean-
explorer Dr. Sylvia Earle to delve
into underwater habitat protection
and address actionable changes -

2012
Together with National Geographic, we launch
“La Mer Oceans”, a photography
competition featuring majestic interpretations
of oceans everywhere.
2010
We introduce the first Limited-Edition
Blue Heart Crème de La Mer
that commemorates the precious
blue heart of our planet.
2005
La Mer embarks on an eight-year
partnership with Oceana that
results in protecting 16.1 million square
miles of seafloor habitat.

OUR LATEST
COMMEMORATING
THE SEA,
OUR LIVING MUSE
We’ve adorned our Limited-Edition Blue Heart Crème de la Mer
with a shimmering array of sea kelp and coral. Uncover
deep, luminous moisture in an exclusive collectible design.
does not impact La Mer’s charitable donations.


