A secret kingdom that belongs to future generations, the sea has always
enchanted us, inspired us and given us hope. See it through the
eyes of a child, and join us on our journey to help protectthis place of
mystery, where wonderment thrives and life is renewed.
We are committed to helping protect marine habitats
across the globe. Through awareness-raising initiatives
and charitable donations by the La Mer Blue Heart
Oceans Fund in support of ocean conservation projects,
we strive to ensure a future with flourishing seas for
generations to come.
THE TIDE in
support of ocean
In 2017, we launched this new fund, which furthers
the initiative of La Mer Blue Heart
and helps support ocean conservation projects
around the world.
WE CREATE RIPPLES
Each year, La Mer team members around the world lead
an effort to clean their local shores and beaches.
In the journey to protect the living connection we all
have to the ocean, we know that even small
acts of participation can make a huge impact.
OUR BLUE HEART EFFORTS
La Mer Blue Heart Oceans Fund
initiatives in The Azores, Grenada
and East China Sea.
We launch La Mer Blue Heart
Oceans Fund as a way to make
charitable contributions that
support oceanpreservation efforts.
La Mer partners with high-profile ocean
advocates to encourage consumers
worldwide to share ocean inspirations
We support two new National
Geographic Society Emerging Explorers
who are making strides in ocean sustainability research and
We kick off a 3-year partnership
with the National Geographic
Society to help support their
emerging explorers program
We work with renowned ocean-
explorer Dr. Sylvia Earle to delve
into underwater habitat protection
and address actionable changes
Together with National Geographic, we launch
“La Mer Oceans”, a photography
competition featuring majestic interpretations
of oceans everywhere.
We introduce the first Limited-Edition
Blue Heart Crème de La Mer
that commemorates the precious
blue heart of our planet.
La Mer embarks on an eight-year
partnership with Oceana that
results in protecting 16.1 million square
miles of seafloor habitat.