A new pledge to protect our muse.
La Mer focuses its ocean protection efforts as never before.
We are proud to join a change-making community
of explorers,advocates and hands-on conservationists.
The La Mer Blue Heart Oceans Fund
launches with a focus on protecting ocean
habitats by expanding Marine Protected
Areas and empowering ongoing ocean
conservation projects around the globe.
This year, we’re accomplishing our mission
through a New York City-based art walk
and auction in collaboration with ocean
conservation organization Project 0 and
the storied auction house Sotheby’s.
THE LA MER
Partnering with Project 0, we have brought
together some of the world’s most influential
artists, designers and culture-makers
to create their own wave-inspired, charitable
works of art.
On display in New York City during the
months around World Oceans Day,
the artworks will be auctioned off with all net
proceeds going to ocean protection efforts.
Turning auction proceeds into action, the La Mer Blue Heart Oceans Fund
is expanding three Marine Protected Areas through charitable grants.
Every year, our La Mer team members around the world
take to the shores and beaches of their local
communities to beautify and inspire others to do the same.
We are grateful every day for the gifts of the living ocean.
La Mer Global Brand President